Localization: What the gaming industry should strongly consider

Approximately two-thirds of paying gamers would like to have their games localized. So as a gaming company, wouldn't you seriously consider the benefits of giving potential customers what they prefer?

What better time to discuss software localization than the week of the LOGIN conference in Bellevue, Washington, where Dynamic Language exhibited?

The LOGIN Conference is an annual meeting for people in the gaming industry.

U.S. video game sales rose 20% last month, but is the gaming industry maximizing all their resources to increase global sales?

Software localization involves the translation of software, such as video games, to specific geographical locations, to ensure understanding and usability. It’s important to note that just because a game is popular here in the U.S., it doesn’t mean everyone will fall head over heels for it anywhere else.

Aside from translating the software using colloquialisms and language that appeal to international markets, it may also be a good idea to prepare some marketing materials for your potential customers. But that's a whole different ball game!

Here’s a great article for companies on how to prepare for Software Localization.